| 摘要: |
| 目的 从以用户为核心的视角对国家级非物质文化遗产旬邑彩贴剪纸旅游纪念品进行调查、统计并得到游客需求模型，将KJ、BS法对用户需求信息进行设计语言转换，引入创新性思维指导纪念品与地域性文化的融合。方法 提取分析大量剪纸作品中的图形形态符号和色彩符号结合游客审美需求及市场将原有图形进行了创新性演变。结论 结合创新设计思维及原理将其再设计转化并应用于旅游纪念品设计之中，推动民俗文化旅游产业，促进“地方”旅游业发展。 |
| 关键词: 彩贴剪纸 非物质文化遗产 旅游纪念品 创新设计 |
| DOI：10.19554/j.cnki.1001-3563.2018.12.047 |
| 分类号:J524 |
| 基金项目:国家社会科学基金西部项目阶段性研究成果（16XSH014）；咸阳师范学院2018年专项科研基金项目(18XSYK004) |
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| Xunyi Color Paste Paper-cut Symbol Extraction and Innovative Design |
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MA Jiao1, ZHANG Bin2
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1.Xianyang Normal University, Xianyang 712000, China;2.Xi'an University of Architecture and Technology, Xi'an 710043, China
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| Abstract: |
| From the point of view of the user as the core, it investigates, statistics and obtains the tourist demand model of Xunyi color paper-cut tourist souvenirs of national intangible cultural heritage, and transforms the design language of KJ and BS methods to the user's demand information, and introduces the integration of innovative thinking to guide the fusion of souvenirs and regional culture. It extracts and analyzes the graphic symbols and color symbols in a large number of paper-cut works to combine the aesthetic needs of tourists and the market to innovate the original graphics. Combined with innovative design thinking and principle, it is applied to the design of tourist souvenirs, promoting the folk culture tourism industry and the development of local tourism. |
| Key words: color paste paper-cut intangible cultural heritage souvenirs innovative design |
