引用本文:刘怡,赵江洪,赵丹华.基于图像语言的SUV汽车内饰编码模式研究[J].包装工程,2018,39(8):170-176.
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基于图像语言的SUV汽车内饰编码模式研究
刘怡1, 赵江洪2, 赵丹华2
1.湖南大学 汽车车身先进设计制造国家重点实验室,长沙 410082;2.湖南大学 设计艺术学院,长沙 410082
摘要:
目的 以汽车内饰中控造型为载体,研究SUV车型内饰的图像语言编码模式。方法 以图像语言为基本代码形式,提取轿车与越野车视觉元素的构成特征,得出轿车与越野车的图像编码;以33名专家用户为被试,采用8个SUV样本,获得偏向性认知数据。结果 通过特征线构成特征提取与偏向性认知实验,得出了SUV图像编码模式的特征与车型体量存在密切关系,提出了SUV内饰编码模式。结论将图像语言的概念引入汽车造型设计领域,通过研究SUV内饰编码模式,为“跨界”新车型设计提供理论基础和设计指导。
关键词:  图像语言  视觉符号  内饰  SUV  编码模式
DOI:10.19554/j.cnki.1001-3563.2018.08.034
分类号:TB472
基金项目:国家自然科学基金(51605154);省重点研发计划(2016GK2010);中央高校基本科研业务费
SUV Car Interior Coding Model Based on Graphic Language
LIU Yi1, ZHAO Jiang-hong2, ZHAO Dan-hua2
1.State Key Laboratory of Advanced Design and Manufactory for Vehicle Body, Hunan University, Changsha 410082, China;2.School of Design, Hunan University, Changsha 410082, China
Abstract:
Taking the control modeling of the automobile interior as the carrier, it researches the image language coding pattern of SUV interior decoration. Taking graphic language as basic coding form, the feature of the visual elements of the car and the off-road vehicle is extracted, and the image coding of the car and the off-road vehicle is obtained. The biased cognitive data with 8 SUV samples from 33 experts users are obtained. Through feature extraction and biased cognition experiments, it is concluded that the characteristics of SUV image coding mode are closely related to vehicle body size, and SUV interior coding mode is proposed. The concept of image language is introduced into the field of vehicle styling design. By studying the coding mode of SUV interior, it provides theoretical basis and design guidance for the design of "crossover" new vehicle.
Key words:  graphic language  visual symbol  interior  SUV  coding model

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