| 摘要: |
| 目的 探究文创产品设计中文化传递的机制与基于文化传递的文创产品的设计方法。方法 根据文化、产品、用户之间的关系，从最关键的产品对文化的承载层次与用户对文化的认知深度两个方面进行分析，以G20国礼文创产品设计为例进行验证。结论 在文创产品设计中，文化的传递依赖于文化元素在产品“象态层”与“意态层”的存储以及用户的感知。通过对文创产品设计中文化传递模型的应用，能有效帮助设计师理解文创产品设计的本质，提升文创产品设计的质量与效率。 |
| 关键词: 文化传递 文创产品设计 象态 意态 认知 认同 |
| DOI：10.19554/j.cnki.1001-3563.2018.08.020 |
| 分类号:TB472 |
| 基金项目: |
|
| Cultural Transfer Model in Cultural Product Design |
|
ZHANG Zu-yao1, SUN Ying-ying1, ZHU Yuan2
|
|
1.Zhejiang Sci-Tech University, Hangzhou 310018, China;2.Zhejiang University City College, Hangzhou 310015, China
|
| Abstract: |
| It aims to explore the mechanism of cultural transmission and the design methods based on it in cultural product design. According to the relationship between the culture, product and consumer, the culture storage hierarchy of products and the culture cognitive level of consumer are analyzed from two important aspects, and the case of gift design for G20 is taken as an example to verify the model. The culture transmission in the cultural product design depends on the cultural elements' storage in the product's appearance level and meaning level, and the cognition and identification of consumer. The application of cultural transfer model in the cultural product design can help designers understand the nature of the cultural product design, and improve the design quality and efficiency. |
| Key words: cultural transmission cultural product design appearance meaning cognition identification |
