| 摘要: |
| 目的 避免儿童因受市面上包装设计的误导而造成误食、误用的安全隐患。方法 分析儿童抵触心理的特征以及目前市面上部分包装设计对儿童的心理误导现象，结合儿童的认知能力、生理和心理特点，对感官抵触设计与行为障碍设计这两种应用方法进行了研究探讨。结论 提出在非食品包装中应顾及儿童这一特殊群体，采用抵触性障碍设计保障儿童安全。通过在包装的材质、结构和装潢等方面加入障碍性元素，或在儿童操作包装的过程中设置障碍来激发儿童对包装的抵触心理，进而引导儿童自然远离有安全隐患的包装。 |
| 关键词: 儿童安全 包装设计 抵触心理 |
| DOI：10.19554/j.cnki.1001-3563.2018.04.018 |
| 分类号:TB482 |
| 基金项目:2015年教育部人文社科规划基金项目（15YJA760016）；2014年湖南省高校创新平台开放基金项目（14K034） |
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| Application of Resistance Psychology in Packaging Design Based on Children's Safety Assurance |
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CHENG Jia, LI Ying
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Hunan University of Technology, Zhuzhou 412008, China
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| Abstract: |
| It aims to avoid the hidden dangers that children may use or eat by mistake result in the design of packaging on the market. It analyzes the characteristics of children's resistance psychology and the phenomenon of partial packaging design misleading children in the market. Combined with the cognitive, physical and psychological characteristics of children, it discusses two kinds of method that using sensory resistance and behavior disorder resistance, and the conclusion is that we should pay attention to the children as a special group in non-food packaging. A design for children's protection is adopted against resistance barriers. The children's resistance is stimulated by setting the obstructive factors in the material, structure, decoration, and the processing of using packaging to guide children stay away from the hidden dangers. |
| Key words: children's safety packaging design resistance psychology |
