| 摘要: |
| 目的 研究多模态隐喻在产品设计中的设计方法。方法 归纳多模态隐喻在产品设计中的表现形式，深入分析其在产品设计中的创建机制与方法。结论 提出以产品图像、动作、声音、空间为元素的多模式的产品设计创建方法。 |
| 关键词: 多模态隐喻 产品设计 设计方法 |
| DOI： |
| 分类号:TB472 |
| 基金项目:教育部人文社会科学青年基金资助项目（14YJCZH131）；山东省高校人文社科研究计划项目（J14WJ64）；山东省文化艺术科学重点项目阶段性成果（1506227） |
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| Theory Method of Product Design in the View of Multimodal Metaphor |
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LI Ni1, SU Ke2, CHU Jun-Jie1
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1.Oucean University of China, Qingdao 266001, China;2.Qilu Industail University of China, Jinan 250001, China
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| Abstract: |
| It aims to study the design methods of multimodal metaphor in the product design. It induces the characterization form of multimodal metaphor in the products design and studies the creating mechanism and methods in the process of product design. Product design methods are proposed, which include the product image, movement, sound and space as the elements. |
| Key words: multimodal metaphor product design design method |
