| 摘要: |
| 目的 将Kano模型应用于网络银行的用户体验设计，以提升网络银行网站的用户体验满意度。方法 通过分析提出网络银行用户体验设计模型。采用观察法、问卷调研、用户访谈的方法对直销银行用户的操作行为和用户需求进行分析，提炼设计需求，应用Kano模型对设计需求进行分类，确定直销银行网站设计中的用户体验关键要素。结论 以用户研究获得的体验关键要素为指导，对直销银行网站的架构和界面进行了设计，通过可用性测试评价可知达到了比较满意的水平。 |
| 关键词: Kano模型 网络银行 用户体验 需求分类 界面设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Application of Kano Model on Online Banking User Experience |
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HE Xiao-mei, JIANG Yan-tao
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China University of Mining and Technology, Xuzhou 221116, China
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| Abstract: |
| The Kano model is used to study online banking, aiming to enhance the satisfaction of user experience. We present a design model of user experience according to the analysis of relevant data. In the design practice, firstly, we apply observation, questionnaire and user interview methods to analyze user behavior and user needs of direct banking and refine design requirements. Then, these needs were classified according to the Kano model. Lastly, the key elements of user experience for the design of direct banking are obtained. The framework and interface design of direct banking is proposed according to these critical elements. The result of usability evaluation shows that users have a higher satisfaction with the direct banking website. |
| Key words: Kano model online banking user experience requirement classification interface design |
