| 摘要: |
| 目的 探究各种海报设计中色彩的表现力及其应用方式。方法 以海报设计中的色彩表现形式为基础，从商业海报、电影海报、公益海报、城市形象海报和校园海报五方面结合实例探讨色彩在其中的表现力及应用。结论 色彩在海报设计中拥有强大的生命力，可以感染受众情绪，产生共鸣，同时丰富画面的立体感、空间感，切实提升海报的艺术效果。 |
| 关键词: 海报设计 色彩 表现力 |
| DOI： |
| 分类号:J524 |
| 基金项目:黑龙江省教育厅备案项目（1351MSYZD005）；牡丹江师范学院教改项目（16-JG18070） |
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| The Expressive Force of Color in Poster Design |
|
ZHOU Xiao
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Mudanjiang Normal University, Mudanjiang 157011, China
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| Abstract: |
| It aims to explore the expressive force of color and its application in the design of various posters. Based on color performance in poster design color, its performance and application are discussed from commercial posters, movie posters, public welfare posters, city image posters and campus poster five aspects with examples. Color in the poster design has a strong vitality, which can infect the audience emotions, resonate, and enrich picture of the three-dimensional sense of space, and effectively enhance the artistic effect of the poster. |
| Key words: Poster design color expressive force |
