| 摘要: |
| 目的 用户需求为导向探索在实践中更有效的创意模式。方法 首先定义研究目标，然后按照洞察、机会点分析、设计点分析、产品重构、设计创意的研究流程，从具体的创意实践角度进行研究，探索有指导意义的产品创意方法。结论 从实践的角度展开详细的案例研究，对以用户需求为导向的产品创意方法进行合理验证。 |
| 关键词: 需求 创意 产品设计 工业设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:广东省科技厅2016年科技发展专项资金（2016A040404014） |
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| Demand-Oriented Product Creative Methods |
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MAO Hong1, YANG Dao-ling2, XING Ming2
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1.Zhujiang College of South China Agricultural University, Guangzhou 510900, China;2.South China Agricultural University, Guangzhou 510642, China
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| Abstract: |
| Guided by user needs, it aims to explore more effective creative patterns in practice. We must define research objectives at first, and then in accordance with the insight, opportunity point analysis, design point analysis, product refactoring, design creative research process, from the perspective of specific creative practice to study, and explore the guiding significance of product creative methods. From the practical point of view, a detailed case study is carried out in order to make the user demand-oriented product creative methods get a reasonable verification. |
| Key words: demand creativity product design industrial design |
