| 摘要: |
| 目的 内蒙古民族传统图形具有独特的造型特征和审美价值，以传承发展为目的，借鉴内蒙古民族传统图形，研究呼和浩特民族品牌中地铁标志的设计方法。方法 从图形传达价值、基本要求、采用的方法上，借鉴色彩、图形、文字在现代地铁标志中合理有效的应用方式。结论 呼和浩特市地铁标志融入内蒙古民族传统图形，成功地展现了本土城市的地域文化性和地铁的行业属性，倡导现代平面设计要适时借鉴传统文化元素，打造更具中国民族特色的设计风向标。 |
| 关键词: 内蒙古 民族图形 呼和浩特地铁标志 融合 地域文化性 |
| DOI： |
| 分类号:J524.4 |
| 基金项目:内蒙古自治区高等学校科学技术研究项目（NJZC16434） |
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| Subway Logo Design of Hohhot National Brand Image |
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BIAN Shao-ping
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Inner Mongolia Technical College of Construction, Hohhot 010010, China
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| Abstract: |
| Inner Mongolia traditional graph has a unique shape features and aesthetic value, for the purpose of inheritance development, it draws lessons from Inner Mongolia traditional graphics, and studies the design method of Hohhot subway sign. From the graphic transmission of values, basic requirements and methods of adoption, it draws on the color, graphics and text in the modern subway signs in a reasonable and effective way of application. Hohhot subway logo is integrated into Inner Mongolia traditional graphics, shows the success of the show regional culture and local city metro industry attributes, advocates that the modern graphic design should timely draw elements from traditional culture, and creates the design vane with Chinese characteristics. |
| Key words: Inner Mongolia national graphics Hohhot subway fusion regional culture |
