| 摘要: |
| 目的 提出在社交媒体时代，信息流广告设计传播的策略。方法 对当前我国的信息流广告的特征进行分析，包括延展广告创意与表现的空间、精准投放建立有效的触达机制、建立拟人情感联系、门槛多阶化、变现效率高等。结论 提出鼓励社交平台的信息互动、以质取胜、把握热点事件引爆话题、定制设计与监管标准等相关策略。 |
| 关键词: 社交媒体 信息流广告 投放 广告设计 传播策略 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:天津市艺术科学规划项目（C14051）；天津师范大学校青年基金项目（52WU1410） |
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| Thinking of Information Flow Advertising Design Communication Strategy in Social Media Era |
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REN Yun-mei, ZHOU Mei-ting
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Tianjin Normal University, Tianjin 300387, China
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| Abstract: |
| It aims to put forward the strategy of information flow advertising design in the era of social media. Features on the current advertising information flow are analyzed, including the extension of advertising creativity and performance space, accurate delivery of establishing effective reach mechanism, establishing human emotional connection, more than the threshold order and high efficiency. It proposes the relative strategy such as information interaction, quality, grasping the hot topic, custom design and regulatory standards of social platforms. |
| Key words: social media information flow delivery advertising design communication strategy |
