| 摘要: |
| 目的 研究动漫形象衍生产品的多元化设计方式。方法 以设计美学、传播学、品牌管理学为基础，融合动漫设计方法和工业设计理论，通过文献研究、图例分析从再现与改良、装饰化、系列化等方面对动漫形象衍生产品的多元化设计展开分析。结论 针对不同消费环境、使用环境、文化背景的动漫形象衍生产品多元化设计既为动漫产业的不断创新提供了新方向，又提升了动漫的实用性，能使动漫产业获得更高的经济效益和社会价值。 |
| 关键词: 动漫形象 衍生产品 多元化 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
|
| Multivariate Design of Cartoon Image Derivatives |
|
ZHAO Jing-jing
|
|
Linyi University, Linyi 276000, China
|
| Abstract: |
| It aims to study the diversified design approach of cartoon image derivatives. Based on design aesthetics, communication and brand management, combined with animation design and industrial design theory methods, it conducts a comprehensive, systematic analysis for multivariate design of cartoon image derivatives from reproduction and improvement, decorative applied chemistry, serialization etc. The multivariate design of cartoon image derivatives according to different consumer environment and cultural background can not only provide a new direction for innovative animation industry, but also enhance the usefulness of the animation, in favor of greater economic and social value. |
| Key words: Cartoon image derivatives multivariate design |
