| 摘要: |
| 目的 对信息时代商业广告中的逻辑性思维与非逻辑思维的运用进行分析。方法 以目标消费群体的心理与情感需求为基础，通过人类科学思维方式进行分类研究。结论 在广告传播及设计的过程中研究受众群体的习惯思维模式，遵循以人为本原则，有针对性地设计投放商业广告。为未来商业广告的发展指明了道路。在商业广告设计上合理利用逻辑思维与非逻辑思维，可以使未来的商业广告更加人性化，更能被社会接受。 |
| 关键词: 信息时代 商业广告 互联网 逻辑思维 非逻辑思维 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:2013重庆市社科规划项目（2013SKZ1307）；2010重庆邮电大学社会科学基金项目（K2010-94） |
|
| Logical Thinking and Non-logical Thinking in Commercial Advertisement in Era of Information |
|
YUAN Ping, CHEN Qiu-yi
|
|
Chongqing University of Posts and Telecommunications, Chongqing 400000, China
|
| Abstract: |
| It analyzes the logical thinking and non-logical thinking in commercial advertisement in an era of information. It is based on the psychological and the affective needs of target consumer groups, classified research through human scientific thinking methods. The habitual thinking modes of target audience should be researched in the design and communication of advertisements. The design should follow a people-oriented principle and audience-oriented principle which point out the road for the future development of commercial advertising only interactive combination of the logical thinking and non-logical thinking in commercial design can make it become more humanized and be accepted by the majority in the era of information. |
| Key words: era of information commercial advertisement internet logical thinking non-logical thinking |
