| 摘要: |
| 目的 为了吸引消费者的购买欲，提高西安旅游纪念品包装的设计美感，增加旅游纪念品的附加值。方法 通过分析代表西安地域性的形象，将其作为包装设计的视觉元素进行新的组合设计,明确设计定位。结果 西安旅游纪念品的包装呈现出独特、艺术、环保等的特征，准确传递城市文化内涵和地域形象，为旅游品的包装设计注入新的活力，进而提升西安城市的旅游形象。 |
| 关键词: 地域性视觉符号 包装设计 旅游纪念品设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Application of Xi'an Regional Visual Symbol in the Packaging Design of Tourist Souvenirs |
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JIANG Yuan
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Xi'an University of Science and Technology, Xi'an 710054, China
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| Abstract: |
| It aims to attract consumers, improve the design aesthetic of the Xi'an tourism souvenirs packaging, and increase the added value of tourist souvenirs. Through the analysis on behalf of the Xi'an regional image, the visual elements of packaging design will be combined to design new one, and make clear design orientation. The packaging of Xi'an tourist souvenirs makes an effect of unique, artistic and environmental protection, which can convey accurately the cultural connotation and regional image of the city, inject new vitality to the packaging design of tourist products, and then enhance the tourism image of Xi'an City. |
| Key words: regional visual symbol packaging design tourist souvenirs design |
