| 引用本文: | 王沈策,刘德顺,文星.品牌体验视角下的农机产品造型设计[J].包装工程,2017,38(2):105-109. |
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| 品牌体验视角下的农机产品造型设计 |
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王沈策, 刘德顺, 文星
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湖南科技大学，湘潭 411201
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| 摘要: |
| 目的 探索信息化、城镇化和农业旅游背景下的农机产品造型设计趋势。方法 分析了农机发展的时代背景，从功能—用户—使用环境三者关系角度，归纳了新时期农机产品的造型特征和用户特征，总结了农机产品造型设计的发展趋势，提出了基于品牌体验的农机产品造型设计理念。结论 品牌体验视角下，农机产品通过使用过程和商业过程形成了品牌造型基因，并在后续产品中进行了固化和延续；在时代背景下，农机产品使用环境和用户群体发生了变化，农机造型信息、使用环境和用户成为了造型设计的主要因素，并形成了农机产品造型任务领域品牌—用户—体验3个维度。 |
| 关键词: 农机产品 品牌视角 体验视角 品牌体验 造型设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:湖南省哲学社会科学基金资助项目（15YBA149，14YBA158）；湖南省教育厅科学研究资助项目（16C0651，14C0434） |
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| Agricultural Machinery Modeling Design Based on Brand Experience |
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WANG Shen-ce, LIU De-shun, WEN Xing
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Hunan University of Science and Technology, Xiangtan 411201, China
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| Abstract: |
| It aims to explore the trends of agricultural machinery modeling design based on information, urbanization and agricultural tourism. It analyzes the the time background of the development of agricultural machinery, induces the styling features and user characteristics of the new era of agricultural products, summarizes the trends of agricultural product modeling design, and proposes the design concept of agricultural products based on the brand experience. From brand experience perspective, brand modeling gene is formed through the use process and business process of agricultural products, and subsequent products are cured and continued. In the background, changes happen in the use environment and user groups of agricultural products. Agricultural information, use environment and users have become the major factors in modeling design, and formed three dimensions of brand-user-experience of agricultural products modeling field. |
| Key words: agricultural products brand perspective experience perspective brand experience modeling design |
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