| 摘要: |
| 目的 通过分析城市公共交通系统及其形象设计的要素和原则，研究形象识别方法在城市公共交通形象设计中的应用。方法 以形象识别理论为基础，结合公共交通规划、管理和物质系统的自身特点，提出了城市公共交通形象识别系统。以成都市为例，从理念识别、服务识别和视觉识别等3个层面对“熊猫文化”在成都公共交通系统形象识别中的应用进行了解析。结论 城市公共交通形象识别系统为城市公共交通形象的塑造和解读提供了一种可供参考的理论研究方法。 |
| 关键词: 城市公共交通 形象识别 地域文化 人性化 |
| DOI： |
| 分类号:TB472 |
| 基金项目:教育部人文社会科学研究基金一般资助项目（12YJA760076）；四川省工业设计产业研究中心重点研究基地开放课题资助（GY-14YB-29）；四川省科技支撑计划项目重点研发计划项目（2015GZ0081） |
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| Application Research of the Urban Public Transport Identity System |
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WEI Feng, DONG Shi-yu, XU Ping
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Southwest Jiaotong University, Chengdu 610031, China
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| Abstract: |
| It aims to research the application of the image identity methods in the image design of urban public transport, through the analysis of urban public transport system and its image design elements and principles. Based on the theory of image identity and the characteristics of public transportation planning, management and material system, the urban public transport identity system has been put forward. Taking Chengdu as an example, it analyzes the application of "Panda Culture" in public transport identity system of Chengdu, from three parts, like concept identity, service identity and visual identity. The urban public transport identity system provides a theoretical method for the shaping and interpretation of urban public transport image. |
| Key words: urban public transport image identity regional culture hommization |
