| 摘要: |
| 目的 通过对当今多媒体交互式广告发展现状的介绍，重点对H5技术的特性、实现方式、创新案例等进行分析与探究，从而对移动社交平台的交互式广告的交互设计进行更为深层的创新思考。方法 从H5技术的核心功能、微信H5广告现有互动形式分析来总结目前微信交互广告基于H5技术发展的优势和不足，从而对H5交互广告在交互形式和交互手段方面提出“优势整合”的创新设计思路。结论 交互设计的创新关键在于基于H5技术所带来的交互手段对现有各种交互形式进行“优势整合”，从而更好地突出品牌化设计理念和人性化用户体验。 |
| 关键词: H5技术 微信 交互广告 创新设计 |
| DOI： |
| 分类号:J524.3；TB472 |
| 基金项目: |
|
| Innovative Thought for Interactive Advertising Design of WeChat H5 |
|
HU Xiao-lin, MA Zhen-long
|
|
Tianjin University of Technology, Tianjin 300384, China
|
| Abstract: |
| Through the introduction to today's multimedia interactive advertisement development present situation, it aims to analyze and explore the characteristics, implementation approach and innovation case of H5 technology, and take a more deep thinking of interactive advertisement interaction design of mobile social platform. From the core function and now available interactive forms about WeChat H5 technology and advertisement, it summarizes the advantages and deficiencies of WeChat interactive advertisement based on H5 technological development in nowadays, and thus puts forward the "advantage integrating" thinking for innovative design of H5 interactive advertisement in aspects of its models and methods. It is important essence for WeChat H5 interactive advertisement that interactive means what interactive innovation generates on the strength of H5 technology makes the "advantage integrating" to existing various interactive forms, and better to highlight branding design philosophyand human-facing user experience. |
| Key words: H5 technology WeChat interactive advertsement innovative design |
