| 摘要: |
| 目的 研究语境符号与酒瓶设计的关系与意义。 方法 通过对伏特加、芝华士威士忌、贵州茅台 3 款酒瓶的对比研究，指出语境对酒瓶设计产生的影响和对酒瓶符号赋予的内涵。 结论 符号作为酒瓶设计的语言，在构建过程中，依赖于语境这一符号的使用环境。语境在社会观念、消费文化、传统文化和地域文化方面等对酒瓶的符号设计存在一定的影响。 设计师在设计实践中需要平衡语境要素与实用要素的关系，而设计评论家需要站在历史与地域等多方面的维度之上去进行设计批评。 |
| 关键词: 符号 语境 酒瓶设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江苏省 2014 年普通高校研究生实践创新计划项目（SJLX_0532） |
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| Wine Bottle Design Based on Context Symbol |
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ZHU Ning, ZHANG Han-ning
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Jiangnan University, Wuxi 214122, China
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| Abstract: |
| It aims to research the relationship and significance of the context symbol and wine bottle design. Through the comparison of three bottles of Vodka, Chivas and Maotai, the influence of context on the extension design and connotation of the bottle are pointed out. The symbol is the language of the wine bottle design, in the construction process, which depends on the context. The influence of context is on the design of bottle, the social concept, consumer culture, traditional culture and regional culture. It includes the social values, consumption culture, traditional culture and regional culture. The designer needs to balance the relationship between context elements and practical elements in design practice, and the design critic needs to consider the historical and geographical factors. |
| Key words: symbol context wine bottle design |
