| 摘要: |
| 目的 西凤酒是陕西的特色名酒，久以“甘泉佳酿”“清冽琼香”“醇香典雅”而盛名于世，西凤酒的包装设计及瓶体造型更是具有本土文化特色。 方法 从西凤酒包装设计中的地域文化解析陕西传统民间要素在设计中所呈现出传承与创新的形态，解读西凤酒包装设计在图形信息传达、包装材料、包装色彩等方面与本土文化的相互关系。 结论 在以人为本的绿色设计理念基础上，本土文化的应用提升了西凤酒包装设计的文化内涵，使得传统民间文化更好地传承下去。 |
| 关键词: 西凤酒 包装设计 地域文化 |
| DOI： |
| 分类号:TB482 |
| 基金项目:国陕西省社科界 2015 年重大理论与现实问题研究项目（2015Z019） |
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| Heritage and Demonstrate of Regional Culture in Xifeng Liquor’s Packaging Design |
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GAO Li, WU Ting-ting, CHEN Yan-li
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Shaanxi University of Science and Technology, Xi'an 710021, China
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| Abstract: |
| As a kind of Shaanxi featured brewed wine, Xifeng Liquor is famous with its mellow taste and elegant characters. And the design of its packaging and bottle’s modeling has great features of local culture. Through analyzing these characters we know how Shaanxi traditional folk culture are inherited and innovated. And it also interprets the relationship between local culture and the graphic communication, packaging materials, packaging color and other aspects in Xifeng packaging design. We concluded that the application of local culture in packaging design can enhance the Xifeng liquor’s cultural connotation and the traditional folk culture can be handed down better, basing on people-oriented concept of green design. |
| Key words: Xifeng liquor packaging design regional culture |
