| 摘要: |
| 目的 分析纹章在当代设计中的应用。 方法 以法国葡萄酒酒标为载体， 引入纹章的概念， 研究纹章的形状、色彩、象征意义，分析纹章在标志设计中的优势。 结论 纹章作为按照某种特定规则构成的、具有识别作用的彩色符号，具有艺术性和文化性特征，纹章的文化价值、艺术价值和商业价值在法国葡萄酒酒标中展露无遗，能为当今及未来的设计提供更多借鉴，使设计焕发新活力。 |
| 关键词: 法国葡萄酒 酒标 纹章 |
| DOI： |
| 分类号:J524.4 |
| 基金项目:中央高校基本科研业务费专项资金资助（2014wx02） |
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| Interpret Heraldry from the French Wine Label |
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HONG Ying, HAN Yue
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China University of Mining and Technology, Xuzhou 221116, China
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| Abstract: |
| It aims to analyze the application of heraldry in contemporary design. Introducing the concept of heraldry, the French wine label as a carrier, it researches heraldic shape, color, symbolism and crest, and analyzes the advantages of heraldry in logo design. Heraldry is the colorful symbol with the role of identification constituted in accordance with certain rules with artistic and cultural features. The cultural value, artistic value and commercial value of heraldry accentuates in France Wine Label, which can provide more reference for the current and future design, and make the design heraldry be revitalized. |
| Key words: French wine wine label heraldry |
