| 摘要: |
| 目的 探索安化黑茶包装在现代审美背景下的形态创意构想和设计表现方法。 方法 分析安化黑茶包装形态的历史演变过程、 发展局限和市场期许， 结合创新设计案例， 探讨安化黑茶包装形态的创意及表现。 结论 安化黑茶的包装形态创意设计有利于实现品牌传播与产品销售的双赢， 对现代茶包装的形态创意设计具有积极意义。 |
| 关键词: 安化黑茶 包装形态 创意 表现 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Creative Design and Presentation of Anhua Black Tea′ s Packaging Form |
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DENG Shi-wei, CHEN Fei-hu, ZHOU Jia-wei
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Hunan University, Changsha 410082, China
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| Abstract: |
| The purpose of this research is to explore the originality and its presentation of Anhua Black Tea′ s packaging form. After reviewing historical evolution, limitations and market expectation of Anhua Black Tea′ s packaging, innovative design cases are studied in detail. The conclusion is that Anhua Black Tea′ s original packaging is conducive to brand communication and product sales, and of positive significance to the creative design of modern tea′ s packaging. |
| Key words: Anhua black tea packaging form originality presentation |
