| 摘要: |
| 目的 旨在克服消费者在视觉信息获取过程中遇到的困难， 方便其更加便利地使用被包装的商品。方法 基于无障碍设计理念， 结合包装设计案例， 从图形、 文字、 色彩几个方面进行分析， 得出无障碍包装设计中视觉信息的表现规律。 结论 为了使无障碍包装设计中视觉信息的表达更加科学、 合理、 精确， 无障碍包装中的图形设计应简洁和具有针对性， 文字设计应易读性强、 排版合理， 色彩应具有一定的识别度， 并结合图形和文字进行设计， 以达到包装设计更加趋于人性化的目的。 |
| 关键词: 无障碍设计 包装设计 视觉传达 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2015 年国家社科基金艺术学项目（15BG098）； 天津市艺术科学规划课题（E14085） |
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| Expressions of Visual Information in Obstacle-Free Packaging Design |
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JI Xiang-hong
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Tianjin University of Science Technology, Tianjin 300222, China
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| Abstract: |
| Obstacle-free packaging design will make consumers obtain the visual information on the package for goods easily and use the goods conveniently. Based on the idea of obstacle-free design, some cases of packaging design are analyzed and discussed. The expression rules of the visual information in obstacle-free package design are summarized by the different applications of figures, characters, color in the above cases of packaging design. In order to make the visual information expressions in obstacle-free package design more reasonable, more accurately and more humanized, the figures design should be more simple and targeted, the characters design should be more legible, the color should be more easily identified by combined with figures and characters. |
| Key words: obstacle-free design packaging design visual communication |
