| 摘要: |
| 目的 研究水墨元素是否能与广告设计融合并用、 相互借鉴、 推陈出新。方法 分析水墨艺术的审美特性和其艺术表现语言， 结合现代广告设计的应用实例， 论述水墨元素在广告设计中的传承运用。结论 将传统水墨艺术合理运用于现代创意设计中， 既能弘扬中华民族的文化精髓， 又能推动中国广告设计的发展。 |
| 关键词: 水墨艺术 创意设计 广告设计 应用 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| Application of Ink in the Modern Advertising Design |
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QIAO Chun-mei
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Guangdong Ocean University，Zhanjiang 524094，China
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| Abstract: |
| It aims to explore the ink element if can be mixed with advertising design， learn from each other and bring forth the new through the old constantly.Through the analysis of the aesthetic characteristics and its unique artistic language of ink painting，combined with the application example of modern advertisement design， it discusses the heritage application of ink elements in advertising design.The rational application of traditional ink art to modern creative design can carry forward the profound cultural essence of the Chinese nation and promote the development of China′s modern advertising design. |
| Key words: ink painting creative design advertising design application |
