| 摘要: |
| 目的 分析研究产品的色彩功能及色彩设计方法。方法 从色彩的意义及影响色彩的3个因素出发， 融入色彩心理学、 文化人类学、 人性化设计及产品设计的其他理论去分析色彩， 重点研究色彩与环境因素， 结合实际有效案例探讨产品色彩对产品功能及价值的意义。结论 产品的色彩诠释功能有利于提高产品价值， 产品的色彩确定应结合产品的功能属性与产品自身的定位标准， 并利用科学的配色法来确定。 |
| 关键词: 产品色彩 以人为本 文化 流行色 产品环境 |
| DOI： |
| 分类号:TB472 |
| 基金项目:产品外观设计与消费者审美心理的应用研究 （K201205） |
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| Product Color Design |
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LI Xiao-li
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Wuhan Institute of Design and Sciences，Wuhan 430000，China
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| Abstract: |
| It analyzes the color function and color design methods of products. Based on the color meaning and three affecting factors，it analyzes color incorporated with color psychology， cultural anthropology， human design and the other product design theory. It makes focus research on color and environment factors， discusses the meaning of product color for product function and value combined with the actual effectively cases.Functional product color or color interpretation function can enhance the product value.Product color should be combined with the functional properties and product positioning of the product，and be defined by scientific color. |
| Key words: product color people-oriented culture fashion colors production environment |
