| 摘要: |
| 目的 把中国传统吉祥元素与现代包装设计相融合， 获得现代包装设计的新思路。方法 对中国传统文化中的各种元素进行分类， 并分析其特征， 在研究了中国传统元素基本情况的基础上， 以传统图案、 符号、 纹样、 色彩为重点， 分析中国传统元素与现代包装设计相融合的可能性。结论 在中国传统元素与现代包装设计的融合过程中， 应保持时代感， 以形式美为设计原则， 切勿滥用传统吉祥元素， 以免产生歧义。 |
| 关键词: 吉祥元素 中国传统 包装设计 融合性 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Fusion of Traditional Chinese Elements in Modern Packaging Design |
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SHAO Heng
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Tianjin University of Technology and Education，Tianjin 300222，China
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| Abstract: |
| It makes in-depth study on the integration of traditional Chinese auspicious elements and modern packaging design to obtain new thinking way of modern packaging design. Various elements in traditional Chinese culture are classified，and its characteristics are analyzed. Based on the study of basic situation of traditional Chinese elements， focus on the traditional pattern， symbols， pattern，color four aspects， it analyzes the possibility of traditional Chinese auspicious elements integrated with modern packaging design.The fusion process of traditional Chinese elements and modern packaging design should keep the sense of the times，take the form beauty as the design principle， do not abuse the traditional auspicious elements，so as to avoid ambiguity. |
| Key words: auspicious element Chinese tradition packaging design fusion |
