| 摘要: |
| 目的 研究概念合成理论在构建产品设计概念过程中的操作方法和模式。方法 以概念合成理论的基本理论构架为基础， 研究了概念合成理论通过心理空间的构建、 映射与合成生成新概念的认知思维过程。结果 总结出基于概念合成理论的产品设计流程， 分为界定设计情境、 寻找创意来源、 与目标设计物匹配构建设计概念、 概念具体化4个阶段。结论 藉由武汉兴图科技会议宝造型设计具体案例的执行进行验证， 以期发展成为一种产品设计思维方法。 |
| 关键词: 概念合成理论 概念生成方法 隐喻认知 设计思维 |
| DOI： |
| 分类号:TB472 |
| 基金项目:湖北省教育厅人文社科项目 （14G262）； 湖北汽车工业学院高教研究项目 （2013022y） |
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| Product Design Based on Conceptual Blending Cognitive Theory |
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ZHU Wei
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Hubei University of Automotive Technology，Shiyan 442002，China
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| Abstract: |
| It researches the operating method and model in the process of constructing product concept with conceptual blending theory. With the basic theory construction，it researches the thinking process of producing new idea with conceptual blending by a serial process of constructing mental space，mapping and blending. It concludes a product design process based on conceptual blending divided into four phases as following： confirming the design scene， searching for creative resource， constructing design concept by integrating with the design target， making concept embodied.Above all， it verifies and tests the process by a case study of designing a council equipment for Wuhan Xingtu Technology Company， which hope to develop a product thinking method. |
| Key words: conceptual blending theory concept generating method metaphorical cognition design thought |
