| 摘要: |
| 目的 通过分析喜庆元素在购物网站宣传中的使用方式， 来阐述其本身所具有的商业宣传价值。方法 分析节日期间使用喜庆元素的优势与购物网站存在的问题， 引出互联网思维模式下运用喜庆元素提高购物网站宣传的方法。结论 抛弃喜庆元素的硬性推广， 将关注点放在喜庆元素所带来的用户体验与人文关怀上， 透过这些方式来提高品牌价值， 同时提高购物网站的宣传效应。 |
| 关键词: 喜庆 购物网站 宣传 体验 |
| DOI： |
| 分类号:J511 |
| 基金项目:江西省高校人文社会科学研究2014年规划基金项目 （YS1419） |
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| On the Advantages and Methods of Improving the Publicity Effects of Shopping Website by Using the Festive Elements |
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ZHAO Qin, DU Yi-zhou
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Jiangxi Science and Technology Normal University，Nanchang 330013，China
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| Abstract: |
| It explains the value of its own business through analysis of the festive elements in shopping website promotion in the use of the way.It analyzes the advantages of using the festival elements and problems in shopping website during the festival， leads to improve the methods of shopping website propaganda using festival elements in the internet thinking mode.Abandon the rigid propaganda of festival elements， pay attention to the spot to user experience and humanistic care by the festival elements placement，through these ways to enhance brand value and improve propaganda effect of shopping website. |
| Key words: festival shopping website propaganda experience |
