| 摘要: |
| 目的 从汉字的书写角度探讨汉字设计的新思路和新方法。方法 研究中国书法的书写过程，提炼书写意象在汉字设计中的表现方式， 挖掘书写中蕴涵的创作理念、 方法和东方美学思想。结论新媒体时代来临， 阅读习惯和信息传递方式发生了巨大变化。在中国书法基础上发展起来的汉字设计应加强对书写的重视和研究， 这不仅是本土化设计深入发展的需要， 而且也是现代人内心的精神渴求， 更是在新媒体平台下对汉字进行开发和传承的必经之路。 |
| 关键词: 汉字设计 书法 书写 意象 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| Writing Imagery of Chinese Characters Design |
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WANG Ying
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Nanjing Forestry University，Nanjing 210037，China
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| Abstract: |
| From the perspective of Chinese writing， new ideas and methods of Chinese characters are explored. In the study of Chinese calligraphy writing process，it extracts the performance of writing imagery in Chinese characters design， excavates the creative ideas，methods and oriental aesthetic thought in writing.New media era，reading habits，and information delivery methods changed dramatically.Chinese characters design based on calligraphy should return to writing， not only require the further development of the localization of design， but also reflect the modern one′s inner spiritual thirst，which is the only way to develop and inherit Chinese characters age in the new media platforms. |
| Key words: Chinese characters design calligraphy writing imagery |
