| 摘要: |
| 目的 从游客需求角度对天津旅游纪念品进行再设计。方法 通过发放游客购买行为调查问卷， 对来津游客的购买行为进行调查， 选取对设计有影响的问题进行分析。在设计方面， 通过TRIZ理论40条发明原理中的抽取原理和颜色改变原理对天津旅游纪念品进行再设计。结论 设计开发一款符合游客购买行为的纪念品有其可行性。 |
| 关键词: 购买行为 天津旅游纪念品 设计开发 |
| DOI： |
| 分类号:TB472 |
| 基金项目:2014国家社科基金艺术学青年项目 （14CG130） |
|
| Tianjin Tourism Souvenirs Design Development Based on Purchasing Behavior Perspective |
|
ZHANG Yuan1, ZHOU Huan-huan2, LI Xiao-na1
|
|
1.Tianjin University of Commerce， Tianjin 300134， China;2.Shijiazhuang University of Economics， Shijiazhuang 050031， China
|
| Abstract: |
| It aims to redesign the tourism souvenirs from the passenger demand.The purchasing behavior of the tourists is investigated， by issuing questionnaires about the passenger purchasing behavior，and the problems which influential to design are analyzed. In terms of design， it redesigns the Tianjin tourism souvenirs through the extraction principles and the principles of color change which belong to 40 invention principles of TRIZ theory.It designs and develops a tourist souvenirs appearance and packaging which in accordance with tourist purchase behavior. |
| Key words: purchasing behavior Tianjin tourism souvenirs design development |
