| 摘要: |
| 目的 解读了包装设计中实用性和创意性的重要地位。方法 通过对历届世界之星包装奖作品， 尤其是2013-2014年度世界包装之星优秀获奖案例的剖析， 以环境友好和创新服务为基础， 对未来包装设计中简约实用、 创意环保的应用理念进行研究。结论 包装设计不应该作为一个孤立的事物或行业存在， 在满足保护产品、 方便运输、 促进销售等基本包装需求的同时， 如何使原本废弃的包装在家居业或其他行业被二次利用， 变废为宝， 是包装设计师要考虑的一个问题， 亦是未来包装设计的一个亮点。包装设计的最高境界是实现 “包”（实用性） 和 “装”（创新性） 的统一。 |
| 关键词: 包装之星 包装设计 实用性 创意性 环保 |
| DOI： |
| 分类号:TB482 |
| 基金项目:河南科技大学青年基金 （2008QN040） |
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| Practicability and Creativity Research Based on 2013-2014 WorldStar Packaging Awards |
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WANG Xiao-fang
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Henan University of Science and Technology，Luoyang 471023，China
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| Abstract: |
| It interprets the important position of practicability and creativity needs of packaging design. Based on all previous WorldStar Packaging Awards works，especially profound analysis of 2013-2014′s， with environmental friendly and innovative services for the foundation，the deep research is done to application of practicability and creativity design concept. Packaging design should not exist as an isolated object or industry. In meeting basic demands such as protecting products，convenient transportation and promoting sales，what′s more important is to make the original waste packaging useful in the home furnishing for the second time， and turning waste into treasure. It′s an important design consideration now or in the future. The highest state of packaging design is the unity of practicability and creativity. |
| Key words: WorldStar Packaging Awards packaging design practicability creativity environmental |
