| 摘要: |
| 目的 四川旅游商品在全国旅游业推进旅游商品转型和升级发展的大背景下面临着机遇与挑战， 其设计开发必须重视与体验经验商业浪潮的契合和承接。方法 以旅游业国家官方组织的中国旅游商品大赛的获奖作品和参展商品为研究素材， 梳理了旅游商品的概念与定位； 通过案例分析、 信息对比等方法， 分析旅游商品设计研发的发展趋势。结果 针对四川旅游商品开发现状， 提出能促进彰显四川文化体验的 “点—线—面—平台” 的研发策略。结论 推进四川旅游商品实现鲜明的特色性与提升产业化发展， 对全国的旅游商品产业化开发具有示范意义。 |
| 关键词: 旅游商品 文化体验 体验经济 文化创意产业 设计策略 |
| DOI： |
| 分类号:TB472 |
| 基金项目:四川省旅游局四川旅游业青年专家培养计划2014年度研究课题 （SCTYETP2014L03） |
|
| Construction Strategy of Cultural Experience about Sichuan Tourism Commodity Design and Development |
|
ZHOU Rui
|
|
Xihua University，Chengdu 610039，China
|
| Abstract: |
| Under the background of great promoting commodity transformation development of tourism commodity in domestic tourism industry，tourism commodity of Sichuan faces opportunities and challenges， which must pay much attention to matching and connecting with experiences wave in its design research process.Based on award-winning works and exhibition commodities in China Tourism Commodity Competition as important research resources，it combs the conception and position of tourism commodity.Through adopting measurements like cases analysis and information comparison，it analyzes the development trend of design research on tourism commodity.Aiming at realistic situation of tourism commodity of Sichuan，it also raises a research strategy of Point-Line-Plane-Platform highlighting cultural experiences of Sichuan. And the design strategies promote tourism commodity of Sichuan to realize industrialization development with obvious characters and own model meanings on research the whole country. |
| Key words: tourism commodity cultural experience experience economy cultural innovation industry design strategy |
