| 摘要: |
| 目的 探索提供愉悦用户体验的移动购物应用设计方法。方法 以心流体验理论为基础， 结合市场营销管理学的心流体验影响因子模型， 总结移动购物应用的设计注意点。结论 将心流体验理论应用于移动购物设计中， 在提升用户体验的同时保障了市场价值。设计人员可以从心流体验产生条件中提取设计要素， 为用户提供清晰明确的目标， 即时且持续有效的反馈， 以及匹配技能的挑战。 |
| 关键词: 心流体验 移动购物 市场价值 应用设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江苏省 2014 年度普通高校研究生实践创新计划项目 （SJLX_0534） |
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| Mobile Shopping Application Design under the Perspective of Flow Experience |
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LIANG Dan, ZHANG Yu-hong
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Jiangnan University，Wuxi 214122，China
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| Abstract: |
| It aims to explore the design methods of mobile shopping application which can provide pleasant user experience. Based on the flow theory，combined with the influencing factor model of flow experience of marketing management，then it summarizes the design note of mobile shopping application. It applies the flow experience theory to the design of mobile shopping applications， which can ensure the market value while improving the user experience. Designers can extract the design elements from the conditions which can produce the flow experience，to provide users with clear goals，instant and continuously effective feedback，and challenge which match their skills. |
| Key words: flow experience mobile shopping market value application design |
