| 摘要: |
| 目的 探索与发掘江西自身的文化特色和资源优势， 并对此进行分析对比与合理利用。方法立足研究江西 “六色” 地域文化元素， 用系统科学的思维与方法构建江西城市标识系统核心理念， 在探求品牌视觉形象设计的实践中， 结合江西城市的具体情况来探索其规律， 以期总结出有价值的理论定式和可供操作的实践模式， 对当代城市文化建设提供指导和借鉴。结论 对 “六色” 地域文化元素的研究和探索， 旨在运用新的设计理念， 为城市居民创建更好的人居环境， 促进相关部门加强人文建设， 从而为江西本土优秀文化提供更好的保护。 |
| 关键词: 城市品牌 地域文化 视觉形象 |
| DOI： |
| 分类号:J524 |
| 基金项目:江西省社会科学研究 “十二五”（2014年） 规划项目阶段性成果之一 （14YS06） |
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| "Six Color" Regional Culture Elements Applied in City Brand Visual Image-building in Jiangxi Province |
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ZHAO Qin, HUANG Qi
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Jiangxi Normal University of Science and Technology，Nanchang 330013，China
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| Abstract: |
| It aims to find out Jiangxi province its cultural advantages and special resources， to make comparison and rational application. Based on study of Jiangxi six color regional culture，Jiangxi city sign system′s core ideology with scientific thought and way is constructed. During the practice of brand visual image design，combined with specific problems，it forms practical formulary and pattern with general guild significance and provides guide and reference for current city culture construction. The conclusion is "six color" regional culture elements used in city visual image branding is very useful for building brand-new designing idea， guiding and creating a more suitable habitat cultural environment to better protect and inherit the excellent culture in Jiangxi province. |
| Key words: city brand regional culture visual image |
