| 摘要: |
| 目的 从工业设计视角对铁路货车涂装设计的相关问题及理论进行研究。方法 对我国铁路货车色彩应用现状所存在的问题进行分析， 并结合设计心理学、 设计美学和色彩理论等， 分别从人性化设计、 秩序感、 环境协调性和符号性这4个方面提出铁路货车的涂装设计思路。结论 铁路货车的色彩涂装设计应首先满足操作人员使用的功能性和列车行驶的安全性， 其次可根据车种和开行地域的不同兼顾人性化、 秩序感和环境性的表达， 铁路货车不仅是现实功能之物， 它还有传递企业文化、 民族精神和国家形象的任务。 |
| 关键词: 铁路货车 涂装设计 色彩符号 产品形象 |
| DOI： |
| 分类号:TB472 |
| 基金项目:四川省哲学社会科学 “十二五” 规划2013年度项目 （SC13E083） |
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| Railway Wagon′s Painting Design |
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HE Si-jun, XU Bo-chu, XIANG Ze-rui
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Institute of Design and Research for Man-Machine-Environment Engineering System， Southwest Jiaotong University 610031，China
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| Abstract: |
| It aims to study the related issues and theories of railway wagon's painting design from the perspective of industrial design. Current deficiencies are analyzed in terms of color application of railway wagon painting in China. Guided by design psychology， design aesthetics， and theory of color， painting design solutions are proposed based on principles of humanized design，sense of order， environmental coordination and symbolism. Above all， painting design should satisfy the operating function and driving safety. Secondly， humanized design， sense of order and environmental coordination should also be taken into consideration according to the type of railway wagons and different regions they pass. Railway wagons are not only a means of conveyance，but also a carrier of corporate culture， national spirit and national image. |
| Key words: railway wagons painting design color symbols product image |
