| 摘要: |
| 目的 研究性别差异对香水包装设计的影响。方法 根据男性与女性消费者的生理和心理差异， 从无机形和有机形两方面展开了色彩构成、 立体构成以及形态模仿的分析。结论 性别差异在香水包装设计中普遍存在， 在无机形方面可以通过显著的色彩差异及立体差异进行表现， 而在有机形方面则可以模仿自然或人工事物进行区分表现。运用不同方法分析香水包装设计中的性别差异， 有利于设计师把握设计趋势， 从而设计出满足性别差异化设计需要的包装。 |
| 关键词: 香水包装 性别差异 色彩构成 立体构成 形态模仿 |
| DOI： |
| 分类号:TB482 |
| 基金项目:北京交通大学2014年度校级重点教改项目 （132656522）； 北京交通大学2013年度校级改革项目 （132606522） |
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| Gender Differences in Perfume Packaging Design |
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ZHANG Ye, JI Tuo
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Beijing Jiaotong University， Beijing 100044， China
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| Abstract: |
| Objective To study the impact of gender differences on perfume packaging design. Methods According to the differences between men and women consumers in physiology and psychology，analyzing of color composition，cube composition and form imitation is performed in terms of both organic form and inorganic form. Conclusion Gender differences in perfume packaging design can be expressed through significant color difference and cube difference in term of inorganic form， while it can be expressed through imitating natural or artificial objects in term of organic form. Using different methods to analyze gender differences in perfume packaging design is helpful for designers to grasp the design trend and meet the requirement of gender-differential design. |
| Key words: perfume packaging gender differences color composition cube composition form imitation |
