| 摘要: |
| 目的 研究图形创意在儿童食品包装中的应用现状， 包装图形对于培养儿童审美和促进商品销售的重要性。方法 利用多种渠道搜集儿童食品包装的图形创意， 将其进行分类， 结合具体案例， 从心理、 创意、 色彩、 符号化4个方面， 分析了儿童食品包装图形创意应遵循的原则。结论 图形创意在儿童食品包装上的应用， 不仅实现了基本的包装信息传达需要， 更提升了包装的审美意趣， 增强商品本身对目标消费群体的吸引力， 有利于打动儿童消费者及推动商品的销售与扩大品牌的知名度。 |
| 关键词: 儿童食品包装 图形创意 设计原则 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Graphic Application and Creation of Children′ s Food Packing |
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YAN He, ZHENG Zi-qing
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Qingdao Technological University，Qingdao 266033，China
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| Abstract: |
| Objective To study the application status of graphic innovation in children′s food packaging and the importance to cultivate children′ s aesthetic and to promote the sale of goods. Methods It used various channels to collect children′ s food packaging graphs and classified them.Combined with the specific cases， it analyzed the design principles of graphic innovation from psychology， creativity， color and symbolic aspects. Conclusion Graphic innovation in children′s food packaging not only can convey the basic packing information， but also promote the packaging aesthetic interest.It can enhance commodity itself to attract the target consumer groups， be conducive to impress children consumers and promote product sales and brand popularity. |
| Key words: children′ s food packaging graph originality design principle |
