| 摘要: |
| 目的 研究中原民间美术在现代包装设计中的应用方法。 方法 从中原民间美术图形内涵在现代包装中的应用 、与包装内容物属性、产品包装目标人群的契合以及中原民间美术图形在现代包装设计中的文化体现等， 介绍了中原民间美术中可借鉴的艺术形式。 结论 提出了中原民间美术在现代包装设计表现语言中的具体应用方法， 显现出了中原地域民间独特的艺术个性和艺术魅力， 同时对传统艺术起到了继承和推广的作用 ，也为现代包装设计带来了创新性发展。 |
| 关键词: 中原民间美术 现代包装设计 表现语言 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Application Study on Central Plains Folk Art in Modern Packaging Design |
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LIU Li-qiong
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Henan Mechanical and Electrical Engineering College， Xinxiang 453000， China
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| Abstract: |
| Objective To study the application methods of central plains folk art in modern packaging design. Methods From the application of central plains folk art graphical connotation in modern packaging， the contents of the package attributes， product packaging fit the target population， as well as the cultural reflection of central plains folk art graphics in modern packaging design， the folk art form are introduced. Conclusion It proposed concrete methods of central plains folk art in modern packaging design， showed unique artistic personality and charm with central plains region folk art， but also played a succession role of inheritance and promotion for traditional arts， brought innovative development for modern packaging design. |
| Key words: central plains folk art modern packaging design expression language |
