| 摘要: |
| 目的 通过分析戳印文化的人文价值和传播形式， 结合现代商业品牌形象宣传方式的更新与交替， 归纳出戳印文化对现代商业品牌形象宣传以及品牌视觉传达方面的功用与价值。方法 依据戳印元素所具有的人文价值和图形美感， 并参照对比原有商业品牌形象的塑造方式， 总结出戳印元素所具有的形式美感及在品牌宣传方式上的优势。结论 归纳出戳印文化对现代商业品牌形象宣传方式的启发， 为探讨戳印文化元素在现代商业品牌形象宣传方式中的运用、 继承与创新提出理论依据。 |
| 关键词: 戳印文化 商业品牌 形象设计 人文价值 |
| DOI： |
| 分类号:J516 |
| 基金项目: |
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| Values of Commercial Brand Image Design of Stamp Culture |
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WANG Xiang-yang, PENG Xi, WEI Yang-yang
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Nanchang University，Nanchang 330031，China
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| Abstract: |
| Objective Through analysis of the humanistic values and communication forms of stamp culture， combined with the updates and alternating of publicity way of modern commercial brand image， it summarized the function and value of modern commercial brand image publicity and brand visual communication. Methods Based on humanistic values and graphics aesthetic of stamp elements， and referring to the shaping of original commercial brand image， it summed up the stamp element had the form of beauty and advantages in the way of branding. Conclusion It summarized the stamp culture of modern commercial brand inspired by the way the image of the publicity， to proposed theoretical basis for the inheritance and innovation of the stamp cultural elements in modern commercial brand publicity way. |
| Key words: stamp culture commercial brand image design humanistic values |
