| 摘要: |
| 目的 从服务的角度探索虚拟展示的设计实践。方法 分析了虚拟展示作为信息服务的本质，通过解读服务设计思考模式与研究方法， 结合虚拟展示的实际特点， 对虚拟展示的设计进行研究。结论 服务设计理论为虚拟展示设计的实践带来了新的启示， 以用户为中心提升用户服务体验、 完善虚拟展示的过程设计和协同创新重新定义服务立场。 |
| 关键词: 服务设计 信息服务 虚拟展示 体验 |
| DOI： |
| 分类号:TB472 |
| 基金项目:教育部人文社科青年基金（13YJC760110）； 北京工商大学青年教师科研启动基金项目 （QNJJ2011-13） |
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| The Virtual Display Design Based on the Service Design Perspective |
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GAO Jia-wei
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Beijing Technology and Business University， Beijing 100048， China
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| Abstract: |
| Objective From the perspective of services to enhance the virtual exhibition design practice. Methods Based on the analysis of the virtual exhibition as the nature of information services， through the analysis of the way of thinking and research methods of the service design， combined with the characteristics of virtual exhibition， it proposed the virtual exhibition design strategy guided by the service design. Conclusion Service design theory bring new design strategies and development ideas to the virtual exhibition design： user-centric services to enhance the user experience， improve the process design of virtual exhibition and collaborative innovation to redefine service position. |
| Key words: service design information service virtual display experience |
