| 摘要: |
| 目的 研究深层次情感体验对包装创新设计的影响。方法 结合实例分析体验式包装设计通过多感官体验， 增强消费者与包装的互动， 使消费者在消费过程中获得情感愉悦体验的具体方法。结论 体验式包装设计从人的精神层面需求出发， 使包装成为情感交流的媒介， 为顾客创造情感上的共鸣， 对品牌精神价值的塑造和提升具有重要意义与作用， 并提出由感官体验延伸到情感价值体验已成为品牌包装创新设计的新起点。 |
| 关键词: 体验式包装 多感官体验 情感价值 品牌文化 |
| DOI： |
| 分类号:TB482 |
| 基金项目:山西省教育厅高等学校哲学社会科学研究项目 （2013273） |
|
| Exploration of Experience-type Packaging Design Based on Emotional Expression |
|
HAO Xiu-mei
|
|
Taiyuan Institute of Technology，Taiyuan 030008，China
|
| Abstract: |
| Objective To study the impact of deeply emotional experience on packaging innovation design. Methods It analyzed the experience-type packaging design through multi sensory experience， to strengthen the interaction between consumer and packaging，make the consumer obtain the emotional experience in the process of consumption. Conclusion It discussed the experience type packaging design from people′ s spiritual needs， made the packaging as the emotional communication media，to create the emotional resonance for the customer，with important significance and function to create and enhance the value of the brand spirit， and proposed the sensory experience extended to the emotional value experience had become a new starting point brand packaging design innovation design. |
| Key words: experience-type packaging multi sensory experience emotional value brand culture |
