| 摘要: |
| 目的 研究“萌”文化现象与桌面文具自身要素相结合的“萌文具”设计策略和创意表达方式。方法 通过分析我国文具行业的发展状况，“萌”文化对文具用品设计的影响和意义，从心理学角度分析了不同年龄阶段的消费者对萌系列产品的消费心理和情感需求，研究了“萌”文化下针对不同人群、表达形式以及精神内涵的产品设计策略。结论 对“萌”文化现象下的创意文具设计策略的设计过程进行了实证。 |
| 关键词: “萌”文化 创意文具 设计策略 |
| DOI： |
| 分类号:TB472 |
| 基金项目:湖北省教育厅人文社科项目（104880156）；武汉科技大学大学生科技创新基金（11ZZB185） |
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| Creative Stationery Design Based on"MOE" Cultural Phenomenon |
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WANG Cai-lian, LI Ting, ZHOU Li-na
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Wuhan University of Science and Technology，Wuhan430065，China
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| Abstract: |
| Objective To study the design strategy and creative expression of " MOE stationery" of the combination of "MOE"cultural phenomenon and the desktop stationery self-elements.Methods Through the development status of China′s stationery industry，as well as the influence and significance of "MOE" culture in stationery design，from the psychological point of view，it studied the "MOE" products consumption psychological and emotional needs of different age stages of consumers.It conducted the research on the product design strategy according to different people，form of expression，and the spirits of the connotation in "MOE" culture.Conclusion Common desktop stationery designed to be "MOE stationery" are used to prove the research. |
| Key words: Moe culture creative stationery design strategy |
