| 摘要: |
| 目的为基于品牌文化的产品造型开发提供案例支持与操作方法。方法以品牌的差异化识别为启示，以品牌文化与产品造型识别的关联性分析为基础，对徐工压缩式垃圾车进行车型分析与品牌文化分析，从车身线条、细节密度、风格统一、稳重感、横截面等角度提炼徐工压缩式垃圾车的产品造型识别认知规范。结论总结基于品牌文化的产品造型特征提炼方法，开展了压缩式垃圾车产品造型概念的设计实践，基于品牌文化的造型识别将形成明显的造型差异以提高产品的竞争力。 |
| 关键词: 品牌文化 压缩式垃圾车 造型设计 产品识别 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江苏省大学生实践创新训练计划（中国矿业大学S102901132）；中国矿业大学科技基金项目（0V060922） |
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| The Modeling Identification Design of Rubbish Vehicle Based on Brand Culture |
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YAO Jun, CHEN Jun-hao, LIU Zhi-bin
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China University of Mining and Technology，Xuzhou221116，China
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| Abstract: |
| ObjectiveIt aimed to provide the case support and method of operation for the development of product modeling based on brand culture.MethodsTaking the differentiation in brand identification as the entry point，it analyzed the modeling and elaborates brand culture of the XCMG compression rubbish vehicle on the basis of brand culture and product modeling identification association analysis.From the perspective of the body lines，details of the density，uniform style，athletic sense，cross section and so on，it refined product modeling identify cognitive norms of the XCMG compression rubbish vehicle.ConclusionIt summarized product modeling features refining method and launched a design practice of compression rubbish vehicle.It can be concluded modeling identification based on brand culture would form a distinct difference in shape in order to improve the competitiveness of products. |
| Key words: brand culture compressed rubbish vehicle modeling design product identification |
