| 摘要: |
| 目的研究传统文化元素在现代包装设计中的应用。方法分析了文化在产品包装设计中的作用和影响，论述了传统文化影响下包装设计的发展趋势。结论提出了只有对中国传统文化的有益元素进行有效整合，将本民族的文化精粹用现代包装设计语言进行创造性融合，才能创造出鲜活、立体、生命力长久的包装设计精品。 |
| 关键词: 传承 传统文化 包装设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目:中文基金项目 |
|
| Application of Traditional Cultural Elements in Modern Packaging Design |
|
LI Peng-bin
|
|
Taiyuan Institute of Technology，Taiyuan030008，China
|
| Abstract: |
| Objective Research the application of traditional cultural elements in modern packaging design. MethodsIt analyzed the role and impact of culture in the product packaging design，discussed the development trend of packaging design under the influence of traditional culture. ConclusionIt proposed to effectively integrate the beneficial elements of traditional Chinese culture，made creative essence of the nation′s cultural integration by the modern packaging design language，to create a fresh，three-dimensional and long-term vitality for the packaging design boutique. |
| Key words: inheritance traditional culture packaging design |
