| 摘要: |
| 目的 研究中国红色彩符号信息在产品设计中的高效率传达。方法 梳理中国红的历史文脉，提取关于中国红的完整信息，分析特定信息解码过程及信噪对中国红信息高效率传达的影响。结论 提出通过增强关联元素的刺激来降低信噪的干扰，从而实现中国红色彩符号信息的高效传达的方法 。从古代和近代的典型应用中提取部分关联元素，并分析中国红在现代产品设计中的应用案例，验证了此方法 的有效性。 |
| 关键词: 中国红 产品设计 认知 传达 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Cognitive Communication and Application of Chinese Red in Product Design |
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ZHENG Yue-mei, GAN Jing, CHEN Zhi-yu, AN Peng-cheng
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Sichuan University，Chengdu610065，China
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| Abstract: |
| Objective It studied the history of Chinese Red context.Methods It extracted a complete semanteme of Chinese Red and analyzed the decoding process of some certain information and the impact of noises on Chinese Red with communication theory and relevance theories of association. Conclusion By putting forward raising the stimulus of associated elements to eliminate the interference of noise，it achieved a high-efficiency way to deliver the semanteme of Chinese Red.Besides，it extracted some associated elements from ancient and modern typical applications of Chinese Red，analyzed application cases of Chinese Red in modern product designs so as to provide a realistic evidence for the methodology mentioned above. |
| Key words: Chinese Red product design cognition application |
