| 引用本文: | 倪倩,江璐.药品包装的情感化设计研究[J].包装工程,2014,35(4):13-16. |
| |
|
| |
|
|
| 本文已被：浏览 2249次 下载 2402次 |
码上扫一扫！ |
|
|
| 药品包装的情感化设计研究 |
|
倪倩, 江璐
|
|
南昌大学，南昌330031
|
|
| 摘要: |
| 目的 研究药品包装设计中的情感化表达方式。方法 结合国内外的设计案例，从图形、造型、文字、障碍化几个方面探讨了药品包装的情感化设计方法 。结论 只有把人们的情感化需要真正融入到药品包装中，与消费者形成情感互动，才能实现真正的情感化设计。 |
| 关键词: 药品 药品包装 情感化设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| Emotional Design of Drug Packaging |
|
NI Qian, JIANG Lu
|
|
Nanchang University，Nanchang330031，China
|
| Abstract: |
| Objective It studied the emotional expression in drug packaging design. Methods It discussed the emotional design of drug packaging from the perspective of text，graphics，model and barrires，combined with some ideas of design cases at home and abroad.Conclusion Only if the people′s emotional need be integratde into drug packaging，can true emotional design be realized. |
| Key words: drug drug packaging emotional design |
|
