| 摘要: |
| 基于市场现状和设计需求，分析了产品形象的概念及产品形象与企业品牌形象间的关系，将机床产品视觉形象中的形态、色彩、材质、界面、表面装饰等五大关键元素，持续地应用于单一产品、系列产品和家族产品地视觉形象设计过程中，构建出了机床产品视觉形象设计系统，建立了形态传承的定量评价方法，研究对提升我国机床企业品牌形象和增强市场竞争力和知名度有现实指导意义。 |
| 关键词: 机床 产品视觉形象 设计系统 构建 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江苏省高校自然科学研究基金项目（11KJ460001） |
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| On the Construction of Visual Image Design System of Machine Tool Products |
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GAO Zhu1,2, DING Yu-hui3, JI Xiao-min3
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1. Changzhou Institute of Technology，Changzhou 213002，China;2.Xi′an University of Technology，Xi′an 710054， China;3.Xi′an University of Technology，Xi′an 710054， China
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| Abstract: |
| Based on the present market situation and design requirement，it analyzed the concept of product image and the relationship between product image and brand image.And in the meantime，the five key elements in the visual image， i.e.，form，color，material, interface，surface decoration, were continuously applied to the visual image design process of single products，series products and family products.A visual image design system of machine tool products is consequently constructed in the end, and the assessment contents of form design for industrial product was introduced， which is of practical significance in enhancing enterprises′brand image and market competitiveness and popularity. |
| Key words: machine tools product visual image design system construction |
