| 摘要: |
| 结合日常生活中的各种生活形态，首先分析了网络时代的现状；进而从消费层次、消费方式、消费物品以及消费理念等方面，探讨了网络时代消费者的消费特征，得出了其特有的个性化需求；最后从设计思维的角度出发，围绕网络时代的个性化需求特征，提出了从题材、形态入手创造新产品，从而体现个性化的设计思维，以满足网络时代消费者的个性化需求。 |
| 关键词: 个性化 设计思维 网络 特征 需求 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江苏理工学院校科研资助项目（KYY11094） |
|
| Study on Individualized Design Thinking in Internet Era |
|
SONG Jiao
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|
Jiangsu University of Technology，Changzhou 213001，China
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| Abstract: |
| Combined with various living form in people＇s daily life，it first analyzed the actuality in the internet era. Then it explored the consumption characteristic of consumers in the internet era from some aspects, such as consumption level，consumption mode，consumer goods，consumption concept and so on.The special individual needs were concluded. From the viewpoint of design thinking methods，related to the individual demand characteristic，three thinking methods were proposed：starting with the theme，starting with the shape，and creating new product.Then the individualized design thinking can be reflected easily，and the individualized consumption requirement in the internet era can be much more satisfied. |
| Key words: individuation design thinking internet characteristic need |
