| 摘要: |
| 以贵州苗族服饰图案的文化内涵和审美特征为依据，分析了苗族服饰的图案、色彩、文化内涵和寓意，并结合当前苗族旅游工艺品的包装设计现状，论述苗族服饰图案的价值，进而分析了服饰图案在旅游工艺品包装设计中应用的可行性。在此基础上，提出了凸显地域文化是旅游工艺品包装设计的趋势。 |
| 关键词: 淮安 旅游纪念品 地域文化 西游记 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| Application of Guizhou Miao′s Clothing Pattern in the Ttourism Handicraft Packaging Design |
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BAI Rui-rong
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Guizhou Normal College，Guiyang 550018，China
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| Abstract: |
| Based on the cultural connotation and aesthetic futures of Guizhou Miao＇s clothing pattern，it analyzed the pattern，color，cultural connotation and implication of Miao ＇s cloting.Combined with the packaging design status of tourism handicraft，discussed the value of Miao＇s clothing pattern，analyzed the application of the clothing pattern in the tourism handicraft packaging design.Based on this，it put forward and highlighted the regional culture was the trend of the tourism handicraft packaging design. |
| Key words: Miao＇s clothing pattern color deconstruction handcrafts packaging design regional culture |
