| 摘要: |
| 分析了苗族蜡染作为包装设计的本土文化识别的特点，论述了蜡染作为本土文化识别符号在苗家酒包装设计中的竞争力，进而进一步分析了本土文化识别性对苗家酒文化价值的肯定，以及对苗家酒文化多样性的展示，提出了具有本土文化元素的包装设计，其认知度和识别性更强烈，利于传递产品的功能信息和文化信息，实现商品价值和使用价值的可行性。 |
| 关键词: 本土文化 文化识别 竞争力 文化价值 多样性 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| On the Local Culture Recognition of the Miao Wine Packaging Design |
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LIU Yang1, HUANG Li-ya2
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1.Tianjin University of Technology，Tianjin 300384，China;2.Sichuan Institute College，Zigong 643000，China
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| Abstract: |
| It analyzed the characteristics of the local culture Hmong batik as packaging design，discussed the competitiveness of batik as an identifying symbol of the local culture in the Miao wine packaging design，thus further analyzed the value of the distinctiveness of the local culture of the Miao wine culture value, and the diversity of the Miao wine culture display.It proposed the packaging design with elements of local culture，their awareness and identify more strongly conducive to functional information and cultural information transfer products，to realize the feasibility of commodity value and use value. |
| Key words: native culture cultural identification competitive cultural values diversity |
