| 摘要: |
| 从研究儿童消费群体的生理特征和消费心理出发，结合市场上儿童产品包装开启设计存在的问题，提出为儿童提供安全、便利、有趣并具有环保理念的包装开启方式。目的在于通过合理的开启设计引导儿童快速开启产品包装，满足他们消费需求的同时，潜移默化地帮助儿童从小建立起环保观念，满足他们健康成长的需求。 |
| 关键词: 儿童产品 包装设计 开启设计 行为方式 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
|
| Opening Action on Packaging Design for Children′s Products |
|
XU Yan
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|
School of Art Nantong University，Nantong 226007，China
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| Abstract: |
| Considering physiological characteristic and consumption psychology of the children, and the existing problems with packaging design for children′s products, this paper is intended to provide an opening action on packaging design for children′s products which is safe, convenient, interesting, environmentally-friendly. Suitable packaging design can let children open the products as soon as possible. At the same time, "green earth" and "environmental protection" are implanted in the package, which can guide our children to establish correct green concept and provide enough nutrients for children′s healthy growth. |
| Key words: children′s products packaging design opening action behavior |
