| 摘要: |
| 介绍了企业标志的概念和特点，以及企业标志设计的表现形式。在此基础上，通过实例论述了优秀企业标志设计所具有的特征，同时表明了企业标志的设计对企业形象的影响和作用以及企业标志在设计过程中应该注意的问题。 |
| 关键词: 企业标志 企业形象 视觉识别 |
| DOI： |
| 分类号:J524.4 |
| 基金项目: |
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| Study on the Design of Corporation Logo |
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WANG Chuan-jin1, WANG Xue2
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1.Cangzhou Normal University，Cangzhou 061001，China;2.Cangzhou Vocational College of Technology，Cangzhou 061001，China
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| Abstract: |
| It introduced the concept and characteristics of corporation logo, and forms of corporation logo design. On this basis, through the examples discussed the characteristics of the outstanding corporation logo design, at the same time that corporation logo design corporation image and role, as well as the corporation logo should be noted that the problems in the design process. |
| Key words: corporation logo corporation image visual recognition |
